Question 1

What is the Adoure Mark?

Accepted Answer

The Adoure Mark is a number out of 50 that reflects how a supplier performs across five dimensions: Final Product, Communication, Trust, Availability, and Value. It's calculated from certified reviews submitted by couples who booked that supplier through Adoure. The higher the score, the more consistently excellent the supplier has been across real weddings.

Question 2

How is it calculated?

Accepted Answer

Each certified couple scores their supplier across the five dimensions, each out of 10. The Adoure Mark is the average of all dimension scores across all certified reviews — giving a maximum possible score of 50. Five certified reviews are required to activate a supplier's score. Before that, their profile shows "No score yet."

Question 3

Can a supplier pay to improve their Adoure Mark?

Accepted Answer

No. The Adoure Mark is entirely calculated from certified reviews. There is no mechanism — and never will be — for a supplier to pay to raise their score or their position in search results. This is the core principle of the platform. Your ranking on Adoure is a direct reflection of your work, nothing else.

Question 4

What does a high score actually mean?

Accepted Answer

A score in the high 40s from 15+ certified reviews means the supplier has consistently delivered excellent work across multiple weddings. A score of 49 from 2 reviews is promising but unproven. A score of 42 from 30 reviews tells you the supplier is reliable and consistent — couples keep booking them and keep being satisfied. Look at both the score and the number of reviews together for the full picture.

Question 5

Can a supplier dispute their score?

Accepted Answer

Suppliers can dispute individual reviews they believe to be inaccurate or unfair. If a dispute is raised, the review is frozen — it doesn't count toward the score while it's under investigation. Our admin team reviews the case. If the dispute is upheld, the review is removed. If it's dismissed, the review is reinstated and counts as normal. Suppliers cannot dispute their overall score directly — only individual reviews.

Question 6

What makes a review "certified"?

Accepted Answer

A review is certified when our admin team has verified that it was submitted by a couple who made a confirmed booking through Adoure with that supplier. We check the review against the booking record — the date, the supplier, the contract reference. Only then does it count toward the supplier's Adoure Mark. This is what separates Adoure reviews from the testimonials you'll find on supplier websites or unverified reviews on other directories.

Question 7

What if a supplier has fake reviews elsewhere but not on Adoure?

Accepted Answer

Reviews on other platforms are entirely outside our control — we can't verify or dispute them. On Adoure, every review in our system has been verified. If you see a supplier with 200 five-star reviews on Google and an Adoure Mark of 38 from 8 certified reviews, the Adoure Mark is the more reliable signal. It reflects what actually happened on real weddings, verified independently.

Question 8

Can I leave a review for a supplier I didn't book through Adoure?

Accepted Answer

No. Only couples who booked a supplier through Adoure can leave a certified review for that supplier. This is what makes the certification meaningful. If we accepted reviews from any source, anyone could submit anything and the certification would be worthless.

Question 9

What if I want to leave a negative review?

Accepted Answer

You can leave any review that reflects your honest experience — including critical or negative ones. Adoure does not edit or filter reviews based on sentiment. All reviews go through the same certification process. If a review is factually accurate and came from a real booking, it counts. Suppliers can raise a dispute if they believe the content is factually inaccurate, but a low score alone is not grounds for removal.

Question 10

How long does certification take?

Accepted Answer

We aim to certify reviews within 48 hours of submission. During busy periods it may take slightly longer. You'll receive a notification when your review has been certified.

Question 11

How does the payment schedule work?

Accepted Answer

Adoure uses a 3-stage payment schedule designed to protect both couples and suppliers. When a booking is confirmed, you pay a 25% deposit to secure your date. 90 days before the wedding, a 50% payment is due. 14 days before the wedding, the final 25% is due. All payments are processed securely through Stripe. Adoure takes no commission from bookings — the full amount goes to the supplier.

Question 12

What is the Client Assurance Programme?

Accepted Answer

The Client Assurance Programme is Adoure's structured support process for the rare occasions a booking runs into trouble. If a supplier fails to deliver what was agreed, cancels close to your date, or there's a serious disagreement about scope or quality, you can log a dispute. We pause the booking — which holds any scheduled, not-yet-charged payments — give the supplier a right of response, and aim to come back to you within 10 working days. Adoure offers advice, a neutral space to talk, and a documented record; it is not insurance, and we have no power to compel either party. Once a case is resolved and both sides confirm, the outstanding balance remains payable under your agreement. Your contract with the supplier and your rights under UK consumer law remain the final word.

Question 13

What happens if a supplier cancels my booking?

Accepted Answer

Log a dispute through the Client Assurance Programme straight away. We pause the booking, which holds any scheduled (not-yet-charged) payments, and formally document the cancellation. The supplier is given a right of response and we aim to come back to you within 10 working days. You retain your full rights under UK consumer law, including the right to seek a refund. Adoure provides advice and a structured record but is not liable for supplier actions and cannot enforce an outcome — your contract is with the supplier, so for anything significant please take your own legal advice.

Question 14

Is a contract automatically generated?

Accepted Answer

Yes. When a supplier confirms your booking through Adoure, a standard booking agreement is automatically generated and made available to both parties through the platform. It documents the date, the service, the agreed price, and the payment schedule. You do not need to chase the supplier for a separate contract — it's handled by the platform.

Question 15

Can I pay outside of Adoure to avoid the fee?

Accepted Answer

You can, but we strongly advise against it. Payments made outside Adoure are not covered by the Client Assurance Programme. The automatic contract won't be generated. And the booking won't be eligible for a certified review. The Adoure payment system exists to protect both parties — it's one of the most important features of the platform.

Question 16

How do I log a dispute?

Accepted Answer

If something has gone wrong with a booking, you can log a dispute from your wedding account. You'll fill in a short structured form covering what was agreed, what happened, and what you're hoping for. When you send it, a copy goes to Adoure and a copy goes to the supplier, who has a right of response. We pause the booking while the case is open and aim to come back to you within 10 working days. There's a "Log a dispute" button at the bottom of this page.

Question 17

How do I join Adoure as a supplier?

Accepted Answer

Apply through the supplier signup flow at /signup?type=vendor. You'll be asked to provide your business details, category, location, and a brief description. Applications are reviewed manually — we verify identity and check that applicants meet our quality standards before activating a listing. You'll hear back within 2 business days.

Question 18

What is the Foundational Member offer?

Accepted Answer

The first 50 suppliers to join Adoure get their first year completely free with code ADOURE-FOUNDERS-2026. Referral codes offering further founding discounts are also available — ask us, or any founding supplier. Founding Members receive the permanent Adoure Founder badge on their profile, visible to every couple who discovers them, and — for the first 50 — commit to displaying their Adoure Mark on their own website. This offer is limited and applied in signup order — no exceptions.

Question 19

What is “Our commitment to you”?

Accepted Answer

Every supplier's circumstances are different, so we deliberately don't run a one-size-fits-all rule. If you complete your profile, engage with your enquiries, and still receive no confirmed booking in your first 12 months, talk to us — we review every case personally and individually, and we'll work out a fair outcome with you. That may, for example, include further membership on us. A few fair-use conditions apply (keeping your profile complete and responding to enquiries — see clause 12 of our Terms). We only succeed when you do.

Question 20

How do I get my first certified reviews?

Accepted Answer

Ask past clients. You've already delivered weddings — those couples are the fastest route to your first certified reviews. Send them a direct message (we'll give you a template) asking them to leave a review via your Adoure profile. Five certified reviews activate your Adoure Mark. We strongly recommend doing this in the first week after joining — the sooner your score is live, the sooner couples can shortlist you with confidence.

Question 21

Does Adoure take a commission on bookings?

Accepted Answer

No. Your annual membership fee is the only cost of being on Adoure. We take no commission from bookings. Every pound a couple pays goes to you via Stripe, minus Stripe's standard processing fees (approximately 1.4% + 20p for UK cards).

Question 22

Is Adoure secure?

Accepted Answer

Yes. All accounts support two-factor authentication (TOTP). Passwords are hashed using bcrypt. All payment data is handled exclusively by Stripe — Adoure never stores card details. Connections are encrypted via HTTPS. For detailed information, see our Privacy Policy.

Question 23

Is Adoure available across the whole of the UK?

Accepted Answer

Adoure is available across England, Wales, Scotland, and Northern Ireland. Our initial supplier network is strongest in London and the South East, with active expansion underway in Manchester, Birmingham, Edinburgh, and other major wedding markets. If you're in a region with limited supplier coverage, check back — we're growing.

Question 24

How is Adoure different from Hitched or Bridebook?

Accepted Answer

The core difference is how rankings work. On Hitched and Bridebook, suppliers can pay for premium placements and promoted listings — meaning your search results reflect advertising spend as much as quality. On Adoure, your position is determined entirely by your Adoure Mark, which is built from certified reviews. No supplier can buy a higher ranking. We're not a discovery directory with ads bolted on — we're a merit-based marketplace where the best suppliers rise to the top because of their work, not their budget.

Question 25

How do I contact Adoure support?

Accepted Answer

Email hello@adoure.co.uk. We aim to respond within 24 hours on weekdays. For urgent matters relating to an active booking, mark your subject line "URGENT — Booking [reference]" and we'll prioritise your case.

Question 26

I have a complaint about a supplier. What do I do?

Accepted Answer

Start by messaging the supplier directly through the platform — many issues are resolved quickly when raised directly. If you're not able to resolve it that way, email our support team at hello@adoure.co.uk with your booking reference and a summary of the issue. We'll open a formal review under the Client Assurance Programme and guide you through the process.

Everything you need to know.

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