Legal
Adoure · Last updated: 31 May 2026
Important: These Terms and Conditions constitute a legally binding agreement. Please read them carefully before creating an account or using our platform. If you do not agree, you must not use the platform.
Adoure ("we", "us", "our") operates an online wedding marketplace at adoure.co.uk (the "Platform") that connects independent wedding vendors ("Vendors") with engaged couples and individuals planning weddings ("Couples").
Adoure is a business operating as a sole trader in the United Kingdom. You can reach us any time at the address below.
You can contact us at: hello@adoure.co.uk
These Terms and Conditions ("Terms") govern your access to and use of the Platform, whether as a Vendor, a Couple, or a visitor. Additional terms apply depending on your account type and are set out in the relevant sections below.
By creating an account, completing registration, subscribing to any paid tier, or otherwise using the Platform, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.
In these Terms, the following words and phrases have the meanings set out below:
Marketplace intermediary. Adoure operates as a marketplace intermediary. We provide a platform that enables Vendors and Couples to find each other, communicate, and enter into contracts for Wedding Services. We are not a party to any contract for Wedding Services entered into between a Vendor and a Couple.
Not a vendor of services. Adoure does not supply, provide, or guarantee any Wedding Services. All Wedding Services are supplied directly by Vendors under separate contracts between the Vendor and the Couple.
Not a booking agent. Adoure does not act as agent for any Vendor or Couple unless this is expressly stated in writing. Our role is limited to facilitating introductions and providing tools for communication, contracting, and payment.
Payment facilitation. Adoure facilitates payments using Stripe, Inc. as a third-party payment processor. Adoure is not a payment service provider, financial institution, or e-money institution. All payment processing is subject to Stripe's terms of service.
Ranking and discovery. Vendor placement and ranking on the Platform is determined solely by the Adoure Mark and is never influenced by advertising spend, paid placement, or commercial arrangements with Adoure. This is a fundamental and non-negotiable aspect of how the Platform operates.
Age. You must be at least 18 years of age to create an account.
UK-based services. The Platform is designed for UK-based Vendors offering services in the United Kingdom.
Accurate registration information. You must provide accurate, current, and complete information when creating your account and update it promptly if it changes.
One account per person or business. Vendors may not register more than one account for the same business without our prior written consent.
Account security. You are responsible for maintaining the confidentiality of your login credentials. You must notify us immediately at hello@adoure.co.uk if you become aware of any unauthorised access to your account. Adoure implements multi-factor authentication (MFA) and strongly recommends all users enable it.
Account suspension and termination. Adoure reserves the right to suspend or terminate any account at any time if we reasonably believe that these Terms have been breached or that continued access poses a risk to other users or to the integrity of the Platform.
Subscription fee. Vendor accounts require payment of an annual Subscription fee. The current fee is £250 per year for suppliers, or £500 per year for venues (inclusive of VAT where applicable). If we change the fee, we will give at least 30 days' notice before your next renewal date.
Subscription period. Your Subscription commences on the date your payment is processed and runs for twelve calendar months. It will renew automatically unless cancelled by you at least 7 days before the renewal date.
Cancellation of Subscription. You may cancel your Vendor Subscription at any time by contacting us at hello@adoure.co.uk or through your account settings. If you cancel within 14 days of payment and before you have used the Platform to receive any Enquiry, you are entitled to a full refund under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. After the 14-day cooling-off period, your access continues until the end of your current Subscription year and no refund is given for the unused portion, except as provided under Our Commitment to You (clause 12).
Payment. Subscription fees are collected via Stripe. If a payment fails, we will notify you and provide a 7-day grace period to update your payment details.
Closing your account and its effect on your Subscription. You may close your Vendor account at any time from your profile settings, or ask us to close it on your behalf. When you close your account we hide your profile from the Platform immediately, remove you from search results, and cancel your Subscription with immediate effect. By closing your account you are choosing to cancel your Subscription: it is cancelled at the point of closure and no refund is given for any unused portion, save for your statutory rights under clause 5.3 (the 14-day cooling-off period) and any remedy offered under Our Commitment to You (clause 12). Your account data is then retained for a recovery period of 90 days, during which you may ask us to reinstate your account, and after which it is permanently and irreversibly erased — including your account and login details, public profile and portfolio, all Reviews and your Adoure Mark, your Bookings and booking history, and your conversations and messages. You may at any time exercise your right to erasure under data-protection law and ask us to delete your data before the 90-day period ends; we will do so without undue delay, except for records we are required to retain by law (for example for tax or fraud-prevention purposes), which may be kept for the period required.
Free tier. Couples may register for a free account, which grants access to browse Vendor profiles, read Certified Reviews, and message Vendors. On the free tier, Vendor profiles are shown in a randomised order and the Adoure Mark is not displayed: the Adoure Mark and the merit-based ranking it drives are part of paid Couple access (clause 6.2).
Paid access. Full access — including the Adoure Mark and merit-based ranking, managing Bookings, accessing contracts and payment tools, and using the Group Vendor Chat — requires a one-off Couple access payment of £14.99. This is a single charge; there are no recurring fees, monthly charges, or renewal costs.
Right to cancel. Couples have a statutory 14-day cooling-off period under the Consumer Contracts Regulations 2013 during which they may cancel and receive a full refund, provided they have not commenced use of the paid features.
No ongoing subscription. The Couple access fee is a one-off lifetime payment. Adoure will not charge the Couple again unless the Couple explicitly initiates a further purchase. There is no recurring billing and no automatic renewal.
This clause is of fundamental importance to how Adoure operates and to the safety of Couples who rely on Vendor information when making significant financial decisions.
Absolute obligation of accuracy. Every Vendor accepts an absolute and ongoing obligation to ensure that all Vendor Content is accurate, truthful, complete, current, and not misleading in any respect. This obligation applies to: business name and legal status; service descriptions; portfolio images and videos (which must be your own genuine work); pricing information; geographic coverage and availability; qualifications, accreditations, and memberships; insurance status; experience claims; and any testimonials displayed on your profile.
Portfolio authenticity. You must only upload images and videos that represent your own genuine work. You must not use images created by other vendors, stock photography presented as your own work, AI-generated images presented as real work, or images from styled shoots without clearly labelling them as such.
Pricing accuracy. Pricing information must be accurate and not misleading. You must not display artificially low prices designed to attract Enquiries with the intention of charging significantly higher amounts.
Insurance. You confirm that you hold appropriate business insurance, including public liability insurance, for the duration of your Subscription. You must update your profile promptly if your insurance lapses or is materially changed.
Qualifications and accreditations. You must only claim qualifications, accreditations, or professional memberships that you genuinely hold and that are currently valid.
Obligation to update. You must update Vendor Content within 7 days of becoming aware of any inaccuracy.
Compliance with consumer protection law. Vendors acknowledge that as a business supplying services to consumers, they are bound by the Consumer Protection from Unfair Trading Regulations 2008 and must not engage in misleading actions, misleading omissions, or aggressive commercial practices.
No false scarcity or pressure selling. Vendors must not use false claims of scarcity or other pressure tactics designed to rush Couples into booking decisions.
This clause must be read carefully. It sets out the limits of Adoure's responsibility in respect of the accuracy of Vendor information.
No verification of Vendor Content. Adoure does not verify, check, or endorse the accuracy or completeness of Vendor Content except in respect of Certified Reviews. Vendor Content is published on the Platform in reliance on the representations made by Vendors in clause 7.
No liability for inaccurate Vendor Content. To the fullest extent permitted by law, Adoure shall not be liable to any Couple or third party for any loss, damage, cost, or expense arising from: inaccurate or misleading Vendor Content; Vendor misrepresentation of services, portfolio, pricing, qualifications, or availability; a Vendor's failure to hold adequate insurance; the quality or outcome of any Wedding Services; a Vendor's failure to perform their obligations to a Couple; or any dispute between a Couple and a Vendor arising from any of the above.
Couple's own due diligence. Couples are encouraged to conduct their own due diligence before entering into a contract with any Vendor, including requesting contracts in advance, verifying qualifications independently, seeking references, and checking reviews across multiple platforms.
Adoure's role in disputes. Where a dispute arises between a Couple and a Vendor, Adoure may provide support through the Client Assurance Programme (clause 14) — namely advice, a space for discussion, a right of response for the Vendor, and a pause on the affected Booking — but does not arbitrate, has no power to compel either party, and has no obligation to resolve or financially compensate for disputes arising from Vendor conduct or misinformation.
Non-excludable liability. Nothing in this clause limits Adoure's liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation by Adoure; any statutory rights that cannot lawfully be excluded; or any other matter for which it would be unlawful to exclude or limit liability.
Vendor indemnity. Each Vendor agrees to indemnify, defend, and hold harmless Adoure and its officers, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from: any breach of clause 7; any inaccurate or fraudulent Vendor Content; any claim by a Couple arising from the Vendor's supply of Wedding Services; or any breach by the Vendor of applicable law.
Enquiries. Couples initiate contact with Vendors by submitting an Enquiry through the Platform. An Enquiry does not constitute a binding contract.
Vendor responses. Vendors are expected to respond to Enquiries within a reasonable time. Failure to respond may affect a Vendor's position on the Platform.
Booking confirmation. A Booking is confirmed when a Vendor accepts an Enquiry and both parties proceed to the contract and payment stages.
Contracts. The contract for Wedding Services is a direct contract between the Couple and the Vendor. Couples should read all contract terms carefully before agreeing.
Vendor availability. Vendors are responsible for keeping their availability calendars accurate. A Vendor who accepts a Booking for a date on which they are not available will be in breach of these Terms and of their contractual obligations to the Couple.
Platform-facilitated communication. All material communications about a Booking should be conducted through the Platform's messaging tools so that a clear record is maintained.
Payment schedule. Payments for confirmed Bookings are processed in three stages:
Payment processing. All payments are processed by Stripe, Inc. By making or receiving a payment through the Platform, you agree to Stripe's terms of service.
Currency. All prices are displayed and processed in pounds sterling (GBP).
Failed payments. If a scheduled payment fails, Adoure will notify both parties. The Couple will have a 7-day grace period to remedy the failed payment.
Tax. Vendors are solely responsible for accounting for and paying any taxes arising from payments received through the Platform.
Chargebacks. Vendors agree to cooperate with Adoure in contesting unjustified chargebacks.
Couple-initiated cancellation. If a Couple cancels a confirmed Booking, the cancellation terms set out in the Vendor's contract with the Couple will govern what monies, if any, are refundable.
Vendor-initiated cancellation. If a Vendor cancels a confirmed Booking, this is a breach of their contractual obligation to the Couple. Adoure will use reasonable endeavours to assist the affected Couple. A Vendor who cancels a confirmed Booking may have their account suspended or terminated.
Force majeure. The occurrence of a force majeure event does not automatically entitle either party to retain monies paid. Refunds in force majeure situations will be handled on a case-by-case basis in consultation with both parties.
Wedding cancellation. Adoure strongly recommends that Couples take out comprehensive wedding insurance before making any Vendor payments.
Guarantee terms. If a Vendor completes their first full twelve-month Subscription period and has not received a single confirmed Booking through the Platform, they may apply under Our Commitment to You. Each application is reviewed individually, on a case-by-case basis. Any remedy offered — which may include, by way of example only, a further period of membership — is determined by Adoure at its sole discretion in light of the Vendor's circumstances. No automatic entitlement to any particular remedy, refund or extension arises under this clause.
Eligibility conditions. To be eligible, the Vendor must:
Application process. To apply, contact hello@adoure.co.uk with subject line “Our Commitment to You — Application”. We will respond within 14 business days. The outcome of each application is determined case by case, and Adoure's decision is final.
Single use. Our Commitment to You applies once, to the first Subscription year only.
Adoure operates a case-by-case refund policy. There is no automatic right to a refund except as specified in clause 6.3 (14-day statutory cooling-off period for Couple Subscriptions). All other refund requests are considered individually on their merits.
Scope. This clause governs refunds of amounts paid to Adoure (e.g. the Couple Access Fee). It does not govern refunds of amounts paid to Vendors, which are governed by individual Vendor contracts and clause 14.
Factors considered. When assessing a refund request, Adoure will consider:
How to request a refund. Refund requests must be submitted to hello@adoure.co.uk with subject line “Refund Request”, including your account email, the amount in question, and the reason. We aim to respond within 5 business days.
Statutory rights. Nothing in this refund policy affects your statutory rights under the Consumer Rights Act 2015 or any other applicable consumer protection legislation.
Adoure is not the contracting party. As stated in clause 3, Adoure is not a party to the contract between a Couple and a Vendor. Accordingly, Adoure is not directly liable for refunds in respect of Wedding Services not performed or not performed to an acceptable standard.
Client Assurance Programme. Adoure operates the Client Assurance Programme ("CAP") as a discretionary service to assist Couples who have experienced significant failures by Vendors on the Platform. The CAP is not an insurance product and does not guarantee financial compensation. It offers advice, a neutral space for discussion, and a documented record of the case. Adoure does not arbitrate and has no power to compel either party or to enforce any particular outcome — the contract between the Couple and the Vendor, together with the parties' rights under applicable law, remains authoritative at all times.
What the CAP may do (discretionary). At Adoure's sole discretion, the CAP may:
Pausing and resumption of payments. Where a Booking is paused under the CAP, Adoure holds (but does not cancel or refund) any scheduled payments that have not yet been charged. Once a dispute is resolved and both parties confirm, the Booking resumes and any outstanding balance remains payable by the Couple in accordance with their agreement with the Vendor. Adoure will not withhold or claw back funds beyond pausing the payment schedule, and the resumption of payments is not an admission or determination of fault by either party.
What the CAP does not cover. The CAP does not:
Couples' statutory rights. Couples are reminded that:
Dispute submission. Disputes with Vendors must be submitted through the Platform's disputes feature within 90 days of the wedding date or the date the issue arose, whichever is earlier.
You must not, when using the Platform:
Consequences. A breach may result in immediate suspension or termination of your account, forfeiture of any Subscription fees paid, and/or legal action by Adoure.
Adoure's intellectual property. All intellectual property rights in the Platform, including its design, software, branding, the Adoure Mark methodology, and all Platform-generated content, belong to Adoure.
Vendor Content licence. By uploading Vendor Content, you grant Adoure a non-exclusive, royalty-free, worldwide licence to use, display, reproduce, and distribute that content on the Platform and in marketing materials for the purpose of promoting the Platform and your vendor profile.
Your ownership. You retain ownership of all Vendor Content you upload. You warrant that you have all necessary rights (including copyright and consent from individuals pictured) to grant the licence in clause 16.2.
IP infringement. If you believe content on the Platform infringes your intellectual property rights, please contact us at hello@adoure.co.uk with full details.
Data controller. Adoure is the data controller in respect of personal data collected through the Platform. Our processing of personal data is governed by our Privacy Policy.
UK GDPR. Adoure processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Vendor obligations. Vendors who receive personal data about Couples through the Platform must process it only for the purpose of responding to Enquiries and fulfilling Bookings, not share it with third parties without the Couple's consent, and comply with UK GDPR.
What the Adoure Mark is. The Adoure Mark is an aggregate merit score out of 50, calculated from Certified Reviews across five dimensions: Final Product, Communication, Trust, Availability, and Value. Vendors cannot pay for, improve, or influence their Adoure Mark other than by receiving Certified Reviews from genuine Couples.
Review certification. A review becomes a Certified Review only after manual verification by the Adoure admin team confirming the reviewer had a genuine completed Booking with the Vendor.
Review integrity. You must not:
Disputed reviews. A Vendor may raise a dispute in respect of a Certified Review through the Platform's dispute feature if they have a genuine and specific reason to believe the review is fraudulent or contains factually incorrect information. The Adoure admin team's decision on disputes is final.
No removal of legitimate reviews. Adoure will not remove a Certified Review that reflects a genuine experience, even if its content is negative. Vendors acknowledge that negative feedback, where genuine, is part of the certified review process and essential to the integrity of the Platform.
Consumer law compliance. Adoure's review practices are designed to comply with the Digital Markets, Competition and Consumers Act 2024 requirements on consumer review authenticity.
Availability. Adoure will use commercially reasonable efforts to maintain continuous Platform availability but does not guarantee uninterrupted access.
Limitation of Adoure's liability. Subject to clause 8.5, to the maximum extent permitted by law: Adoure's total aggregate liability shall not exceed the total Subscription fees paid by that user in the 12 months preceding the claim; and Adoure shall not be liable for any indirect, consequential, special, or incidental loss.
The Platform may contain links to third-party websites and services, including Stripe and Cloudinary. Adoure has no control over and accepts no responsibility for the content, privacy practices, or availability of third-party services.
Right to change. Adoure reserves the right to update or amend these Terms at any time, with notice provided by email and/or a prominent notice on the Platform.
Notice period. For changes that materially affect your rights or obligations, we will give at least 30 days' notice before the change takes effect.
Continued use. Your continued use of the Platform after the effective date of any change constitutes your acceptance of the updated Terms.
These Terms shall be governed by and construed in accordance with the law of England and Wales.
Both parties submit to the exclusive jurisdiction of the courts of England and Wales to resolve any dispute, subject to clause 22.3.
Consumer protection. If you are a consumer, nothing in these Terms affects your right to rely on any mandatory provisions of the law of the country in which you are habitually resident.
Alternative dispute resolution. Details of approved ADR schemes are available from the Competition and Markets Authority (www.gov.uk/cma).
Entire agreement. These Terms, together with the Privacy Policy and Cookie Policy, constitute the entire agreement between you and Adoure in relation to the Platform.
Severability. If any provision is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
Waiver. A failure by Adoure to exercise or enforce any right does not constitute a waiver of that right.
Assignment. You may not assign any of your rights or obligations under these Terms without our prior written consent.
Contact. All formal notices should be sent to: hello@adoure.co.uk
| Trader name | Adoure |
| Contact email | hello@adoure.co.uk |
| Service description | Online wedding vendor marketplace |
| Price | Couples: £14.99 one-off · Suppliers: £250/year · Venues: £500/year |
| Payment | Via Stripe (card payment) |
| Cancellation right | 14 days from purchase (see clauses 5.3 and 6.3) |
| Minimum duration | No minimum for Couples · Annual Subscription for Vendors |
| Governing law | England and Wales |
These Terms were last reviewed and updated on 31 May 2026. If you have any questions, please contact us at hello@adoure.co.uk before using the Platform.
Disclaimer: These Terms and Conditions have been drafted by the platform operator and are intended to be comprehensive. They are not a substitute for independent legal advice. Adoure recommends that this document be reviewed by a qualified solicitor before publication.